Help Us, Help You – Pharmacy Advice 2020 campaign
On 20 January, NHS England and NHS Improvement launched the Pharmacy Advice phase of the Help Us, Help You winter activity.
The campaign encourages the public to ‘take the drama out of minor illnesses’ and use their local pharmacy as the first place to go to for clinical advice on minor health concerns such as coughs, colds, tummy troubles and aches and pains. This year the look and feel of the campaign has been updated with a dramatic eye-catching new creative – featuring TV advert, social media, out-of-home bus shelter advertising, posters and digital assets.
Materials being sent to pharmacies and general practices focus on two common minor ailments – itchy eye and sore throat. A third creative for earache will feature in the campaign and a poster will be available for digital download via the Campaign Resource Centre from 20 January.